We've just added the new TDP Mediapack and TDP Targeting Network presentation to The Digital Partnership website for business advertisers to download. Together they provide a useful introduction to our data-driven audience targeting technology.
The TDP Mediapack features a simple 3-step guideline on how to get started, along with information on program elements for agencies and an overview of business benefits. You'll also find a comprehensive overview of the types of audience segments we can target for you and specific creative guidelines. The accompanying TDP Targeting Network presentation is a straightforward overview of how it works. The relationship between our data providers, inventory providers and advertisers/agencies is visually represented.
These downloads are for you if you are a business advertiser consulting TDP directly or an agency representing a client with business digital advertising needs. If you want to know more then just call - we are always happy to here from you on 020 7490 4116.
The continued development of audience targeting is constantly driving the capabilities of B2B digital advertising forwards. TDP Targeting Technology is powered by Bizo, the current global leaders in digital targeting for business advertising.
Showing posts with label TDP News. Show all posts
Showing posts with label TDP News. Show all posts
Thursday, 13 May 2010
Thursday, 29 April 2010
TDP to Manage B2B Digital Advertising for Enterprise Nation
A new partnership with Enterprise Nation (http://www.enterprisenation.com/) has strengthened the Digital Partnership's SME advertising channel. B2B digital advertisers can now access a further 110,000+ unique users per month, who are all starting or growing a business from home.
The new deal sees opportunity for B2B online advertisers to reach both entrepreneurs and small to medium home-based enterprises. Enterprisenation.com is unique in its focus on home businesses and its editorial integrity is endorsed by Emma Jones’ recent appointment to the Government’s Small Business Forum. It is just the sort of site that we love here at TDP thanks to its niche position providing access to a highly specific online audience of interest to business advertisers.
Here at The Digital Partnership we will be managing a variety of advertising slots on the website – give us a call for more details – as well some fantastic sponsorship opportunities for the right partner. Enterprisenation.com runs both an influential Annual Home Business Report and the well attended Annual Home Business Awards. The report charts the growth of the home-working community whilst the Awards bring the country’s back-bedroom entrepreneurs together at least once a year.
The new deal sees opportunity for B2B online advertisers to reach both entrepreneurs and small to medium home-based enterprises. Enterprisenation.com is unique in its focus on home businesses and its editorial integrity is endorsed by Emma Jones’ recent appointment to the Government’s Small Business Forum. It is just the sort of site that we love here at TDP thanks to its niche position providing access to a highly specific online audience of interest to business advertisers.
Here at The Digital Partnership we will be managing a variety of advertising slots on the website – give us a call for more details – as well some fantastic sponsorship opportunities for the right partner. Enterprisenation.com runs both an influential Annual Home Business Report and the well attended Annual Home Business Awards. The report charts the growth of the home-working community whilst the Awards bring the country’s back-bedroom entrepreneurs together at least once a year.
Wednesday, 17 February 2010
What makes The Digital Partnership different?
The Digital Partnership (TDP) is quite new, in fact we only launched in 2008, and this blog is even newer – just launching now! So, we’ve decided to start at the beginning and simply write ourselves an introduction with special focus on what makes TDP different to the many, many other online advertising agencies out there.
First and foremost, TDP is different because it is entirely focussed on B2B advertising. Similar to many other digital advertising networks, TDP does offer both premium and performance advertising networks but both of which run on websites which target business professionals only. Currently TDP can offer business advertisers access to more than 6 million business professionals across the 350 business websites it works with.
At this point people sometimes try to call our bluff asking why TDP also houses a high net worth advertising division if the company is all about B2B advertising. The answer is simple. The TDP high net worth division provides an alternative avenue to reach business people online. It means advertisers working with TDP can reach their chosen business audience both at work and at play. In fact, the TDP high net worth division is a good example of our ability to think outside the box to get great results.
TDP also stands out from the crowd thanks to its exclusive partnership with market leading digital B2B specialists across the pond: Bizo. The interesting thing about Bizo is its incredible behavioural targeting technology. The unique ‘Bizographic ad targeting system’ can reach surprisingly specific audiences. For example if an advertiser wants to talk to female middle managers from south east England only, TDP (and only TDP within the UK) can deliver using bizographic technology.
So there you have it, TDP is a little bit different from other digital advertising networks. Please give us a call if you have a message to deliver to business professionals – whether to all business professionals or just a specifically targeted group – but we’re probably not your bag if you need to talk to mass market consumer groups.
First and foremost, TDP is different because it is entirely focussed on B2B advertising. Similar to many other digital advertising networks, TDP does offer both premium and performance advertising networks but both of which run on websites which target business professionals only. Currently TDP can offer business advertisers access to more than 6 million business professionals across the 350 business websites it works with.
At this point people sometimes try to call our bluff asking why TDP also houses a high net worth advertising division if the company is all about B2B advertising. The answer is simple. The TDP high net worth division provides an alternative avenue to reach business people online. It means advertisers working with TDP can reach their chosen business audience both at work and at play. In fact, the TDP high net worth division is a good example of our ability to think outside the box to get great results.
TDP also stands out from the crowd thanks to its exclusive partnership with market leading digital B2B specialists across the pond: Bizo. The interesting thing about Bizo is its incredible behavioural targeting technology. The unique ‘Bizographic ad targeting system’ can reach surprisingly specific audiences. For example if an advertiser wants to talk to female middle managers from south east England only, TDP (and only TDP within the UK) can deliver using bizographic technology.
So there you have it, TDP is a little bit different from other digital advertising networks. Please give us a call if you have a message to deliver to business professionals – whether to all business professionals or just a specifically targeted group – but we’re probably not your bag if you need to talk to mass market consumer groups.
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