What makes The Digital Partnership different?

The Digital Partnership (TDP) is quite new, in fact we only launched in 2008, and this blog is even newer – just launching now! So, we’ve decided to start at the beginning and simply write ourselves an introduction with special focus on what makes TDP different to the many, many other online advertising agencies out there.

First and foremost, TDP is different because it is entirely focussed on B2B advertising. Similar to many other digital advertising networks, TDP does offer both premium and performance advertising networks but both of which run on websites which target business professionals only. Currently TDP can offer business advertisers access to more than 6 million business professionals across the 350 business websites it works with.

At this point people sometimes try to call our bluff asking why TDP also houses a high net worth advertising division if the company is all about B2B advertising. The answer is simple. The TDP high net worth division provides an alternative avenue to reach business people online. It means advertisers working with TDP can reach their chosen business audience both at work and at play. In fact, the TDP high net worth division is a good example of our ability to think outside the box to get great results.

TDP also stands out from the crowd thanks to its exclusive partnership with market leading digital B2B specialists across the pond: Bizo. The interesting thing about Bizo is its incredible behavioural targeting technology. The unique ‘Bizographic ad targeting system’ can reach surprisingly specific audiences. For example if an advertiser wants to talk to female middle managers from south east England only, TDP (and only TDP within the UK) can deliver using bizographic technology.

So there you have it, TDP is a little bit different from other digital advertising networks. Please give us a call if you have a message to deliver to business professionals – whether to all business professionals or just a specifically targeted group – but we’re probably not your bag if you need to talk to mass market consumer groups.