We've just added the new TDP Mediapack and TDP Targeting Network presentation to The Digital Partnership website for business advertisers to download. Together they provide a useful introduction to our data-driven audience targeting technology.
The TDP Mediapack features a simple 3-step guideline on how to get started, along with information on program elements for agencies and an overview of business benefits. You'll also find a comprehensive overview of the types of audience segments we can target for you and specific creative guidelines. The accompanying TDP Targeting Network presentation is a straightforward overview of how it works. The relationship between our data providers, inventory providers and advertisers/agencies is visually represented.
These downloads are for you if you are a business advertiser consulting TDP directly or an agency representing a client with business digital advertising needs. If you want to know more then just call - we are always happy to here from you on 020 7490 4116.
The continued development of audience targeting is constantly driving the capabilities of B2B digital advertising forwards. TDP Targeting Technology is powered by Bizo, the current global leaders in digital targeting for business advertising.
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