B2B Online Advertising

The Digital Partnership’s (TDP) business proposition is simple, so simple in fact that it’s surprising no-one else got there first! TDP solely focuses on helping businesses reach other businesses digitally. We call it Business Digital Advertising (what else). Of course other companies do provide B2B services but, as far as we are aware, no-one else lives and breathes B2B quite like TDP people.


The method is simple in principle but gets rather more complex behind the scenes, as you might expect in this technological arena. In essence the TDP business media network creates a vehicle for business advertising to reach business professionals. The flip side is that business publishers are assured of relevant advertising that enhances the professional content of their websites.

The gross reach of the TDP network is in excess of 6 million targeted business professionals across more than 350 websites. To allow business advertising to reach its chosen audience from the vast potential available, the TDP business media network is broken down into a selection of vertical groups. The first set of verticals is designed for general business online advertising via different avenues:

• Business – Business Weekly, for example, allows TDP users to reach a general business audience

• Small to medium enterprises: this channel reaches owners and directors of small to medium enterprises via websites such as Enterprise Nation and Businesses for Sale

• High Net Worth – the innovative high net worth advertising vertical is designed to allow advertisers to reach successful professionals outside of the business environment, the vertical currently includes Debrett’s, Who’s Who and the Square Mile Magazine

Additionally there are a number of industry specific verticals also available:

• Finance: this channel targets finance directors and professionals through websites including eFinancial News (owned by the Dow Jones) and Here is the City.com

• Property & Construction: TDP works with industry leading Property Week as well as more specialists sites such as the architect’s favourite BD Online (Building Design)

• Technology: reaching tech focussed professionals via the IDG Tech Network and the worldwide Tech Crunch amongst others

• Travel: leading travel industry publications Travel Weekly and Travolution both partner with TDP in its travel vertical

For advertisers looking for an even more specific audience, TDP also has access to highly sophisticated data targeting technology powered by Bizo. Using this sophisticated behavioural targeting technology allows business advertising to reach highly select groups such as: female middle-managers from central England earning in excess of £50K per annum. Or whoever else the product or service being advertised is designed for!