Here at TDP we love the new Apple iPad. We love it because it’s sleek and sophisticated and, yes, we love it because it’s new. However, in a business sense we love it because we think it could provide a great boost to both business advertising and high net worth advertising audiences.
It’s just the iPad is such a desirably formed compromise between a laptop and a mobile phone that we predict it stands to boost the amount of time business people are online. After all, mobile phones are great for email and social media but most screens are quite small for browsing content, whilst many laptops are a little on the large side for using on the move.
Mr Jobs reported that 2 million iPads have sold since the device launched in April this year, that’s one every 3 seconds approximately. Apple also predicts the iPad will be available in 19 countries by July. Altogether that stands to give internet usage time a good boost. Priced at £600+ each we also predict that users, especially the early adopters, will be of interest to TDP’s clients for business advertising or high net worth advertising.
Obviously time will tell and we hope it can live up to the hype, but it seems a new era of mobile online access may have arrived!
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