‘Any business with a website is also an online publisher’ is the simple premise of an article in this week’s NMA all about content strategy. ‘Learning New Tricks’ is an interesting reflection on the growing need for all online publishers to move beyond traditional re-purposed online content and actually take time to build a strategy based on their users’ needs, wants and expectations.
The key message is: it used to be OK for companies to reproduce their marketing literature online (in a re-purposed format) but today’s internet savvy consumers demand a bit more in return for their attention. The use of video is discussed, along with mobile and social networking.
However, the question which is not addressed is the simple notion of how to make it pay? Increased conversion rates are an obvious goal but good quality content does give rise to another option: digital advertising. A good online publisher knows his/her content is worth money via the audience it attracts. Obviously a good online publisher will not want to de-value content so any advertising allowed should be of interest to the website’s audience. The trick here is to select niche agencies that can provide the type of advertising required.
The Digital Partnership specialises in B2B digital advertising. We can monetise any B2B website audience whilst it visits your website, even after your unique users have moved on somewhere else online. Check out the website to find out more, and if you are looking to improve the value of your content then ‘Learning New Tricks’ could be for you.
Thursday, 20 May 2010
Thursday, 13 May 2010
Download the new TDP Business Advertising Mediapack
We've just added the new TDP Mediapack and TDP Targeting Network presentation to The Digital Partnership website for business advertisers to download. Together they provide a useful introduction to our data-driven audience targeting technology.
The TDP Mediapack features a simple 3-step guideline on how to get started, along with information on program elements for agencies and an overview of business benefits. You'll also find a comprehensive overview of the types of audience segments we can target for you and specific creative guidelines. The accompanying TDP Targeting Network presentation is a straightforward overview of how it works. The relationship between our data providers, inventory providers and advertisers/agencies is visually represented.
These downloads are for you if you are a business advertiser consulting TDP directly or an agency representing a client with business digital advertising needs. If you want to know more then just call - we are always happy to here from you on 020 7490 4116.
The continued development of audience targeting is constantly driving the capabilities of B2B digital advertising forwards. TDP Targeting Technology is powered by Bizo, the current global leaders in digital targeting for business advertising.
The TDP Mediapack features a simple 3-step guideline on how to get started, along with information on program elements for agencies and an overview of business benefits. You'll also find a comprehensive overview of the types of audience segments we can target for you and specific creative guidelines. The accompanying TDP Targeting Network presentation is a straightforward overview of how it works. The relationship between our data providers, inventory providers and advertisers/agencies is visually represented.
These downloads are for you if you are a business advertiser consulting TDP directly or an agency representing a client with business digital advertising needs. If you want to know more then just call - we are always happy to here from you on 020 7490 4116.
The continued development of audience targeting is constantly driving the capabilities of B2B digital advertising forwards. TDP Targeting Technology is powered by Bizo, the current global leaders in digital targeting for business advertising.
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