As well as our day job of being the UK’s biggest b2b ad network, the past few months have seen us working on a truly exciting new project.
Targeting high net worth users accurately and cost-effectively has always been something of a holy grail for ad agencies and their luxury brand clients, which is why we have launched Affluent Digital Media (ADM), the UK’s first ad network that caters exclusively to the affluent market.
ADM uses the same data-driven targeting technology as TDP, but instead of providing business advertisers with improved ROI, our 100+ invitation only premium lifestyle sites will target a specific affluent audience for an advertiser’s campaigns.
From speaking to agencies during the run up to launch, it was made clear that until now advertisers have targeted the affluent audience mostly using a costly site-specific approach. But ADM’s launch means advertisers can now reach individuals with the most buying power much more cost effectively.
ADM’s premium sites include Square Mile, The Wealth Collection, Elite Traveller and Polo Times, all of which have an audience demographic with a high disposable income. For details on other sites we work with, you can download the ADM media pack here.
This is something that we are really excited about and the feedback we’ve received so far has been phenomenal. We believe there is a gap in the market when it comes to targeting a high net worth audience, whether that’s for brand building or pure DM, and we look forward to sharing ADM’s successes with you over the coming months.
If you’re a publisher or agency that wants to know more about ADM then drop Dolly Thornton a line on dt@affluentdigitalmedia.com and she’ll be only too glad to talk you through why we think it is such a compelling ad network.
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